In her interview Bianca explains: 

  • Practical steps to leveraged joint data expertise from across the organisation 
  • How one can measure effectiveness of culture change 
  • Best ways to communicate with the business 

Data Leaders have recently interview Bianca Scheffler, Director, Data Economist at Swiss Re and discussed the role she plays as a data economist in extracting and measuring the full value of data. She advocates for taking a step back in order to be able to leverage the full potential of data. 

Bianca will be presenting a case study at the interactive roundtable on Data-Driven Business Transformation. 

Use the below timestamps to get answers to the questions that matter to you most: 

  • 00:45: The role of a data economist  
  • 03:30: Leveraging the full potential of your data 
  • 04:05: Communicating with the business 
  • 06:00:  Practical steps to leveraged joined expertise 
  • 07:55: Accepting failure, and navigating path to not fully defined goals 
  • 11:55: Using data value chain to improve internal processes 
  • 14:20: Instilling a data-sharing culture across the business 
  • 19:10: Measuring the success and creating KPIs 
  • 21:20: Business strategy vs data strategy 

Data Leaders members can participate in the discussion on this topic on the members’ HubGet in touch if you would like to join. 


Make better informed decisions by assessing your data and analytics capability and use community intelligence to close the gap between strategy and execution.


Essential Data monthly newsletter is where you can discover limited availability articles, guides and frameworks otherwise only accessible to our members.