Generating measurable value with AI at scale is a top priority for today’s Chief Data Officers (CDOs). Elizabeth Osta, Data Leaders’ Advisor and former CDO at Heineken International, shares a pragmatic approach to this challenge.
The hottest topic among Data Leaders’ members in 2024 has been how to successfully scale artificial intelligence to generate tangible value. It’s a subject that Elizabeth Osta delved into deeply at Data Leaders’ Guild this year, and is captured in Voice of the CDO 2024. Here, we share her five-step roadmap for staying laser-focused on value generation when integrating AI.
1. Start with Use Cases that Generate Financial Value
Focus on measurable financial outcomes as the foundation of your AI initiatives. Identify high-impact areas, or “value pockets,” where AI can drive substantial returns. This provides a clear business case and aligns with the priorities of executive leadership.
2. Be bold. Aim to generate the same value as a small business unit over time
Set ambitious goals to demonstrate AI’s transformative potential. For example, set your sights on generating value comparable to a mid-sized operating unit. Bold commitments inspire organizational confidence and alignment.
3. Set yearly financial targets
Define clear, incremental financial goals to track progress and keep the initiative on course. For example, establishing specific yearly targets not only provides direction but also strengthens your case for continued investment.
4. Partner with Finance to Agree a Measurement Methodology
Collaborate closely with your finance team to build a robust framework for measuring and reporting AI-driven financial value. Gaining their buy-in is essential for credibility and alignment with corporate financial reporting practices.
5. Evolve Goals to Include Impact on Society, Climate and Employee Satisfaction
Move beyond financial value to assess AI’s broader impact, such as enhancing employee experience, reducing environmental footprint, and benefiting society. Expanding your measurement criteria ensures AI initiatives are aligned with modern ESG priorities.

The Voice of the CDO, produced in partnership with Databricks, draws from insights from the Data Leaders CDO think tank. The report shines a light on the evolving CDO landscape, revealing their multifaceted role and how they lead business transformation.
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